Attitude change

Unlike personality, attitudes are expected to change as a function of experience, and there are numerous theories of attitude formation and attitude change, including:

• Dissonance-reduction theory, associated with Leon Festinger
• Self-perception theory, associated with Daryl Bem
• Meta programs, associated with NLP
• Persuasion
• Elaboration Likelihood Model associated with Richard E. Petty
• Social judgment theory
• Balance theory
• Abundance theory