Structure and functions of communication act
Lasswell (1948) suggested that communication could be described as the study of Who, Says What, In Which Channel, To Whom and With What Effect
Structural components:
Source (who)
Message (says what)
Media (channel)
Receiver (to whom)
Noise
Feedback
Functions:
Surveillance of environment
Correlation of the parts of society in responding to the environment
The transmission of social heritage
Entertainment
0 Comments:
Post a Comment
<< Home