Seven Universal Marketing Drivers

1. Brand Awareness: keeping the brand name on people's minds
2. Emotional Bond: forging a connection with people's hearts
3. Product News: creating new relevance through news and innovation
4. Activation: encouraging immediate usage or purchase
5. Loyalty: developing customer relationships and retention
6. Product Experience: enabling prospects to get to try, mentally rehearse or use a product
7. Buzz: building credibility through third-party sources industry, goverment, word of mouth

Creating_Demand_Universal_Marketing_Drivers.pdf