Four forms of communication

	Advertising	Broadcasting	Interpersonal communication	Journalism
Source (characteristics)	Trustworthiness	Physical attractiveness / liking	Similarity	Expertise
Message (appeals)	Pathos and logos	Pathos	Ethos	Logos
Message (forms/styles)	Repetition and explicit conclusion			Order
Media	Coordinated	Not coordinated	Not coordinated	Not coordinated
Receiver	Influenced by individual characteristics	Influenced by individual characteristics	Influenced by individual characteristics	Influenced by individual characteristics
Feedback	Moderate	Moderate	High	Low
Noise	High	Moderate	Low	Low