Positioning Technology

Identify competing products
Identify the attributes (aslo called dimensions) that define the product 'space'
Collect information from a sample of customers about their perceptions of each product on the relevant attributes
Determine each products' share of mind
Determine each products' current location in the product space
Determine the target market's preffered combination of attributes (reffered to as an ideal vector)
Examine the fit between: the positions of competing products, the position of your product and the position of the ideal vector
Select optimum position