Adoption follows awareness
posted by UStrategy | 6:31 AM
- Adoption distribution
- Adoption process
- Sources
- Media Multiplier
- The six roles for print advertising
- Role of magazines in media mix
- Рост конкуренции среди брэндов, которым доверяют
- Критерии отнесения к брэндам, которым доверяют
- Most trustworthy brands
- Two-step flow model of communication
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